Fe’nomenaal hair products was launched in 2011 by Guy Clement Halley as an alternative option  in the market for natural curly 3c hair, and 4c hair customers. Guy had been a hair stylist in Buckhead Georgia, and worked on creating products at home to solve the challenges on natural hair. Once he started distribution in New Orleans he checked with stylist and found their main issue was humidity and frizz. He then began distribution of Fe’nomenaal Curl Enhancing serum and Leave In Detangler to block the swelling and frizz. He gave his first product to Nola hair product community to try and the reviews were great so he proceeded to collaborate. The first products were Curl Enhancing Serum, and Leave In Detangler, followed by Aloe & Honey, Hydration masque, and Notorious wrap foam, Butter Me Up. The hair stylist that used the products liked them so much that they started calling the Nola beauty supply.  Since it was not in the stores they called our 800 telephone number and delivery was quick.  In 2017 Guy decided to launch the Roots & Pride line in which consist of Grow My Hair oil, Vanilla Crème conditioner, and La Natural shampoo. In this same year Fe’nomenaal started selling their natural hair products in Los Angeles and the reviews were exceptional. We grew from Inglewood to Hollywood as the word spread. The Los Angeles natural curly 3c, and 4c hair salons have showed so much love to the Roots & Pride that they started retailing to  the public in Crenshaw, and Inglewood.  Our goal is to select a few beauty supplies that service the community. Fe’nomenaal is also starting its distribution in Atlanta . Since Fe’nomenaal was formed the number one focus has been healthy hair and scalp. The two products that signify this focus are the antiseptic/ exfoliating solution called Dat Chill or the Bamboo Charcoal shampoo. All of the items In the line are to maintain or are to help changes to for healthy hair and scalp.