This Roots & Pride Vanilla Creme conditioner balances your hair and is loved by natural clients. It softens, hydrates, balances the Ph, and enhances the elasticity. Our company first started in New Orleans and started distribution recently in Los Angeles and the response has been great since our product has been formulated. So if you have 3c hair , 4c hair, and naturally curly hair this is the conditioner for you. #cowash , #conditioner , #naturalhair.